Notes from Millie D

I thought it would be best to reflect on the executive summary point by point:

1. Time Spent with Media:  Wow, more than a quarter of their day is spent with media.  That is a lot when you when combine this with the amount of school, 13 hours.
2. Media in the Home:  The amounts are not surprising given the ease of access and how the price points have come down.  Think about the $69 iPod shuffle.
3. Influence of Bedroom and Household Media Environment:  DUH!  If anyone thought there would be no connection or a negative one is foolish.
4. Media Use and Time Spent in Other Activities:  This surprised me I would have thought it would have been the opposite.  Society needs to capitalize on this fact and try to increase the benefits.
5. Demographic Differences in Media Use:  I wasn’t surprised by the different usage by ages.  Look at where they are and what their needs are and that should explain it right there.
6. Parental Rules About Media Use:  What is going to the be the long term effect of parents not imposing rules on the usage of the media?  This is going to be something society may need to address.
7. New vs. Old Media:  I’m glad to see that children are not replacing (although it does create an interesting debate on time management) new with old.  Each has their place it is just about the balance that kids need to acheive.
8. Media Multi-Tasking:  How well are kids doing their multi-tasking?  I would recommend people reading Kathy Sierra’s blog entry, Your Brain on Multitasking.  It puts a different spin on the issue.
9. Media use, Grades, and Contentment:  I have a funny feeling this is going to be a story about the haves and the have-nots.  Those who have good self-esteem won’t rely on the media but those who struggle with self-esteem will cling to the media.
10. Television:  I wonder how the role of portable digital players (iPods) that have video capability will effect how much tv kids watch.  I think that it will decrease because they will go to the Internet or use a service like the iTMS and put it on their iPods to watch later, on their time!
11. Music:  Music is the voice of their generation and that will not change.  Look at music promotion now, the industry is tapping social networking services like myspace to get the music out to the people.  Radio stations are starting to suffer.
12. Computers and the Internet:  With the ease of access of computers and the Internet I think you will see more usage of the computer and less on television.
13. The Digital Divide:  The digital divide is closing.  More and more people are finding a need (not want) for a computer in the home.  As prices continue to drop cost will become less of a barier.
14. Reading:  Reading for pleasure needs to be redefined for this generation.  I think they are reading a lot more for pleasure but it may be websites, blogs, etc.
15. Video Games:  The convergence between computers, video games, and the Internet is starting.  More and more tvs now are coming with video game ports and online playing is revolutionizing video games. I see the future where these techologies merge into 1 unit instead of separate entities.  Then you will see the time balancing out.

That represents my thoughts and opinion, I welcome yours…

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